Jami Nato • Oil Collective

Jami is an incredible, hilarious, driven woman who is runs an essential oils business and is absolutely killing the game. She has two very successful instagram accounts, Jami Nato and Oil Collective, and also coaches fellow oilers via her private coaching service called Oily IPA (Income Producing Activities). She is honest, open, fun, vibrant, and such a joy to work with. The object of this project was to create unique but related identities for her two businesses. We rooted them in the same color scheme but branched out into two very different typographic treatments to give each brand its own unique aesthetic. This was a fun and unique project - the color palette alone is unlike anything I have done in the past few years!